About Us

We're a family and friends business. We love the beach! It's all about fun, family, and flow.

We make great products so you can create incredible memories.

  • Fun

    We love bulding sand castles - it’s pure creativity, imagination, and play! We put all that same energy into making these tools. We hope you have as much fun playing with them as we did creating them.

  • Beach Grade™

    Our goal is to create incredible products that make your beach experience amazing. Our products are designed specifically for the beach, using awesome materials, and are made to last.

  • Ocean Love™

    Our mission is to make the oceans healthier, so we use recycled materials wherever possible, even recycled fishing nets. And we donate a percent of every sale to ocean clean-up efforts.

Lee, age 12

Our origin story

(That's Lee, at age 12)

I've always loved building sand castles. I grew up going to the beach every summer with my family, to places like Myrtle Beach, South Carolina and Gulf Shores, Alabama, and always built sand castles. Sand castles are playful, creative, joyful fun in the sand.

So when I had a chance a few years ago to take my kids to Hawaii, I was SO excited to build sand castles with them😊. But it was totally disappointing! The only things available were uselessly flimsy toddler toys that broke instantly. 😭

So we enlisted some friends, spent hours and hours building sand castles, made something WAY better, and PUFFERFISH was born! We hope you have as much fun with our products as we do. Have a blast!

- Lee